Client Case Studies:
Demonstrating Business Impact
As a marketing and communications professional, I specialize in developing client use cases and collateral that clearly convey value, build credibility, and support sales and business development efforts.
By combining strategic storytelling with data-driven insights, I craft narratives that highlight client challenges, the solutions delivered, and the measurable outcomes achieved. These use cases serve as powerful tools to articulate the organization’s value proposition, reinforce market positioning, and influence decision-makers.
To the left are examples of anonymized client use cases created to illustrate real-world impact while maintaining confidentiality.
During my time at Denison Consulting, I contributed to the development of multiple client case studies that showcased measurable business impact across industries. My involvement included messaging development, content writing and editing, layout strategy, and final webpage publication. I also managed the visual design and integration of creative assets to ensure consistency with brand standards and user experience best practices.
Company-X: Cultural Integration
When attrition exceeded 20% and sales productivity lagged, we reframed culture as a lever for commercial turnaround. My copy and narrative strategy connected Denison’s culture benchmarks to revenue growth, retention targets, and sales performance objectives. The story we told (both internally and externally) helped drive a drop in tenured attrition to under 10%, improved quota attainment, and led to 14% organic revenue growth.Advocating for Health Care Equity
In this piece, I crafted messaging and storytelling to highlight systemic barriers to reproductive and LGBTQ+ health care access. From key statistics to individual stories, my narrative work grounded policy advocacy in human impact - equipping organizations with a powerful communication tool for influencer engagement, funders, and public audiences.Razum & Denison: Launching Culture with Clarity
As a Croatian start-up scaled rapidly, they recognized that cultural alignment could make or break their growth. My writing supported the narrative architecture for their campaign - defining culture as code, clarifying vision and values, and translating Denison’s analytics into accessible, compelling language. The copy we deployed helped position culture as a strategic foundation for growth.newhome.ch: From Survival to Strategic Revival
When a Swiss real estate marketplace faced operational and cultural misalignment, I helped craft the narrative arc of transformation. The copy paired with Denison’s data helped lead the company from a “cocoon culture” to a high-growth, mission-aligned brand - culminating in a 125% revenue increase and renewed market confidence.