Campaigns
Writing that moves people and performance.
I write campaigns across email, social, and out-of-home channels for B2B firms, advocacy nonprofits, and civil rights organizations. In each case, I develop the copy, manage creative alignment, and make sure the messaging lands with the target audience.
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B2B Campaign for Denison Consulting
Following a webinar on manufacturing and organizational culture, this campaign invited industry leaders to explore how culture influences safety and cost-of-quality outcomes.
Email Copy: Subject: How Your Company’s Culture Can Guarantee Future Success
Manufacturers with strong organizational cultures outperform their competitors - achieving measurable gains in both quality and safety.
See how leading manufacturers are turning culture into a competitive advantage.
[Read the full spotlight ]
Social Copy:
Manufacturers with strong cultures don’t just engage employees - they improve the bottom line. Learn how aligning culture with performance drives measurable gains in quality and safety.
[Read the full spotlight ]
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Out of Home & Community Awareness
I developed copy for a regional awareness campaign funded by fair housing grants, appearing on grocery cart inserts and paid social. The work required balancing legal accuracy with accessible, human language for diverse community audiences.
Ad Copy Examples:
Everyone deserves a fair chance at housing. Learn your rights at fhcmichigan.org
Denied housing? Told a unit wasn’t available? That’s discrimination. We can help. fhcmichigan.org | 1-877-979-FAIR
Housing Discrimination Happens. Report It. fhcmichigan.org | 1-877-979-FAIR
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Event Branding & Content Strategy:
I developed branding and copy for the ACLU Lawyer’s Summit at the University of Michigan, a multi-day program for volunteer lawyers and law students. Deliverables included event program copy, workshop descriptions, and promotional materials for print and digital. I worked directly with ACLU program leads and sponsors to align messaging with the organization’s mission and visual identity.
Copy Examples:
Join the movement for justice.
→ Explore workshops on Immigration Rights, Transgender Rights, and Legislative Advocacy.From classrooms to courtrooms — strengthen your advocacy toolkit at the ACLU Lawyer’s Summit.
Learn. Collaborate. Defend civil rights.
