Campaign Copywriting:

Writing that moves people and performance.

I’ve had the privilege of shaping campaigns for organizations ranging from global consulting firms to mission-driven nonprofits. Each project below represents a different kind of storytelling challenge — from communicating complex analytics for Denison Consulting, to advancing fair housing and civil rights through The Fair Housing Center of Southeast & Mid Michigan and the ACLU. My role across these efforts has centered on translating ideas into copy that engages, informs, and inspires action — whether through email, social, or out-of-home campaigns.

  • Manufacturing Industry Spotlight

    Overview: Following Denison Consulting’s webinar on The Next Era in Manufacturing, this campaign invited manufacturing leaders to explore how organizational culture influences performance outcomes. The messaging extended the conversation by linking culture to measurable improvements in safety and Cost of Quality (CoQ).

    Email Copy Example
    Subject Line: How Your Company’s Culture Can Guarantee Future Success

    Body:
    Manufacturers with strong organizational cultures outperform their competitors - achieving measurable gains in both quality and safety.

    See how leading manufacturers are turning culture into a competitive advantage.

    [Read the full spotlight →]

    Social Post Example:
    Manufacturers with strong cultures don’t just engage employees - they improve the bottom line. Learn how aligning culture with performance drives measurable gains in quality and safety.

    [Read the full spotlight →]

    Focus: concise, data-driven storytelling that turns research insights into practical takeaways for leaders in manufacturing.

  • Out of Home & Community Awareness

    For the Fair Housing Center of Southeast & Mid Michigan, I developed copy for a regional awareness campaign funded by fair housing grants. The ads — appearing on grocery cart inserts and on paid social media — focused on clarity, legal accuracy, and resonance with diverse audiences.

    Ad Copy Examples:

    Strategy Notes:

    • Legal Precision: Ensured compliance with HUD Fair Housing Assistance Program standards.

    • Community Resonance: Used direct, accessible language for renters and community members.

    • Brevity and Recall: Each message under ten words for high visibility and memorability.

    Focus: Empathetic, mission-driven messaging that raised awareness and increased community engagement.

  • The 2024 Denison Global Forum campaign built anticipation for Denison Consulting’s virtual event, Business Success: Culture as a key Performance Engine​. The messaging framework positioned culture as a business performance driver and highlighted the Forum’s four key objectives:

    • Achieve Lasting Success

    • Exclusive C-Suite Insights

    • Actionable Analytics

    • HR as a Business Driver

    Email Copy Snippet:

    Subject Line: Join Global Leaders Transforming Culture into Performance

    The Denison Global Forum brings together leaders who know that culture drives business success.

    Hear real-world stories of transformation - from global expansion to safety improvement - and walk away with actionable insights to power your next phase of growth.

    [Reserve your seat →]

    Social Copy Options:

    • Why attend the 2024 Denison Global Forum? Because lasting success starts with culture. Join us October 16-17 for two days of C-Suite insights and actionable analytics.

    • Discover how HR leaders are driving performance, speed, and ROI through culture. Register now for the 2024 Denison Global Forum.

    • From proven solutions to unparalleled benchmarking - learn what sets thriving organizations apart.

    Focus: cohesive storytelling across email and social that tied every message to Denison’s differentiators and event value proposition.

  • Event Branding & Content Strategy:

    For the ACLU Lawyer’s Summit at the University of Michigan, I collaborated on branding and copy for an immersive multi-day program designed for volunteer lawyers and law students. The campaign emphasized the ACLU’s commitment to equipping advocates with practical tools to defend civil liberties across issues from immigration rights to gender equity.

    Copy Examples:

    • Join the movement for justice.
      → Explore workshops on Immigration Rights, Transgender Rights, and Legislative Advocacy.

    • From classrooms to courtrooms — strengthen your advocacy toolkit at the ACLU Lawyer’s Summit.

    • Learn. Collaborate. Defend civil rights.

    Strategy Notes:

    • Collaborative messaging: worked directly with ACLU program leads and sponsors to align copy with the organization’s mission and visual identity.

    • Tone balance: educational yet inspiring — blending institutional credibility with activist energy.

    • Deliverables: event program copy, workshop descriptions, and promotional materials for print and digital distribution.

    Focus: clear, values-driven communication that connected emerging advocates to real-world action.

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Case Studies / Campaign Results